Market trends demonstrate that art and design are assuming strategic importance in the business world, comparable to the crucial roles of science and technology. Today, design innovation can often provide the competitive edge in a new business venture.

Artists and Designers as Entrepreneurs is a practical step-by-step process to help creative individuals develop their own businesses capable of thriving within the corporate world. Custom designed for visual artists, designers and multimedia specialists, this innovative program empowers participants to work creatively in both artistic and corporate contexts.

Special guests from major corporations will join Irene Dual in addressing topics of strategic importance to entrepreneurs working in the field of art and design.